3 Day Digital Marketing Bootcamp
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
As the digital marketing landscape continues to grow at a rapid pace, businesses are intimidated and overwhelmed with the new challenges and opportunities within the age of digital innovation.
The main focus of Digital Marketing is branding, increase traffic, reach targeted audience and increase sales through various digital channels.
Day1 Session 1
Inbound Marketing & Content Strategy
Introduction to Inbound Marketing
Crafting Buyers Persona
Holistic Approach of -> Attract -> Convert -> Close -> Delight
Day 1 Session 2 - Search Engine Optimization
- Introduction to SEO Search Engine Optimization
- How Search Engines work
- Significance of Search Engine Optimization
- SEO Audit
Day 2 Session 1 - Search Engine Optimization
- On Page Optimization
- Off Page Optimization
- Local SEO
- Online Reputation Management
Day 2 - Session - 2 Social Media Marketing for Business
- Social Media for Business
- Building a Successful Social Media Strategy
- Building a Social Media Funnel
- Understanding Social Media Platforms
- Facebook Marketing
Day 3 Session -1 Social Media Marketing for Business
- Linkedin Marketing
- Twitter Ads
- Social Media Tools
Day 3 Session -2 Google Adwords
- Overview of Google Adwords
- Google Adwords
- Ad rank and Quality score
- Keyword Research
- Setting Ad Budgets
Day 3 Session 3 Email Marketing
- Overview of Email Marketing
- Types of Email Marketing
- Understanding Opt-in Marketing
- Email Service Providers
- Building Email List
- A/B Testing - Email Campaign
Day 3 Session 4 Google Analytics
- Overview of Google analytics
- Generating Tracking Code
- Setting up goals and filters
- Report Generation
- Google Tag Manager
Conclusion - Review of the Class
➢Sales / Marketing Professionals.
➢CMOs / Startups
➢Students / Fresher's / Under Graduates / Graduates.
➢Entrepreneurs / Business Owners.
➢Seeking for a career growth in Digital Marketing.
Learn from experts in this live training no how to build a strong & deepening digital interaction of your brand with your target audience.
In this training we guide you for two important certifications that is Google Adwords and Inbound Certification from hubspot.
The certification allows you to demonstrate your expertise. Show current and prospective clients that you're a certified online advertising professional with a personalized certificate that you can print as well as a Google Partners public profile page listing your certifications.
Help your agency earn the Google Partner or Premier Google Partner badge. To earn either badge, agencies need at least one of their affiliated members to be AdWords certified, in addition to other requirements. Learn more about the requirements to earn the Partner badge.
How the AdWords certification works
When you sign up for Partners, you'll get access to our free AdWords certification exams and related study materials.
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
Hubspot Inbound Certification
If you want to become a inbound digital marketer you can take up a Hubspot’s
free certification program on Inbound Marketing. Anyone can take up this course from college students, entrepreneurs, small business owners to marketing professionals.
✔ Early Bird registration apply 20 days before the training dates
✔ 5% Discount for group of 3 to 4 participants.
✔ 10% Discount for group of 5 and above participants.
✔ Group Discounts will not apply for group of Early Bird registration.
✔ 5% Discount for our Alumni company participants.
✔ 5% Discount for Government company participants.
✔ 5% Discount for NGO's or Social Welfare company participants.
✔ All above mentioned Discounts will apply for group of Early Bird registration as well
Terms And Condition:
✔ Please note above rates constitute only towards the training charges and does not include any taxes. All the taxes as applicable by local laws should be borne by the Participant or the Participant Company.
✔ Early Bird Discount payments should pay before cut-off date.
✔ Group Discounts will apply only for same organization.
✔ Individual Discounts apply only for Individual(Participants ) invoices only.
✔ All the refunds will be processed within 30 working days starting from the day of cancellation
✔ For more information on Refund Policy